ADVERTISING AND MARKETING LAW

The Advertising and Marketing Law team advises clients, every step of the way, on the compliance of their advertising and marketing tactics in all types of media, both traditional and digital, and assists them in creating strong brand images.

From ideation to commercialization

Thanks to its expertise, our team is able to accompany its clients at different stages of the commercialization of a product or service, from ideation, labeling and various marketing initiatives (such as advertising campaigns, contests, strategic partnerships and loyalty programs) to marketing, including online sales.

A global expertise

Our versatile team will be able to advise you on various aspects of advertising and marketing law. In addition, we can assist you in matters of false or misleading advertising, comparative advertising, advertising to children, image rights, digital marketing, the Charter of the French Language, intellectual property, privacy rights and consumer protection. We can also assist you in matters involving regulatory bodies such as Advertising Standards Canada, the Régie des alcools, des courses et des jeux and the Competition Bureau.

Strategies tailored to your needs

Our professionals’ unique backgrounds allow them to understand the realities of clients, agencies and advertisers, and are able to offer pragmatic solutions based on their special needs. Besides, our team regularly works with highly regulated industries, including cannabis, pharmaceutical, cosmetics and food, which facilitates our understanding of these regulatory frameworks and helps us navigate them strategically.