Why Should You Submit Your Trademark Records to the Trademark Clearinghouse

2014-01-06

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WHYYOUSHOULDSUBMITYOURTRADEMARKRECORDSTOTHE
TRADEMARKCLEARINGHOUSE

M
ARCELNAUD*
ROBIC,LLP
LAWYERS,PATENTANDTRADE-MARKAGENTS

Whiletheworldcurrentlyhasjustafewdomainnamegenerictypessuchas.com,
and.orgforemailandwebaddresses,nearly2,000applicationswerefiledtocreate
newgenerictypesofdomainnames,suchas.corp,.inc,.ltd,.med,.mobile,.shop,
.store,.site,.web,etc.Thismaycreatenewopportunitiesandchoicesformany
trade-markholders,butitisalsoboundtocreatemorecompetitionandsignificant
risksforthem.

Yourorganizationmaythinkthatitalreadyhasthedomainnamesitneedstooperate
onlineandthatitdoesnotneedtoconsiderregisteringdomainnamesamongthose
newtypes.Admittedly,thisexpansionisnotexpectedtoaffectthewaytheInternet
operates.However,ithasthepotentialofchangingthewayinformationisfoundor
creatingnewoptionsforonlinepresenceofbusinesses.

Therefore,acompetitiveadvantagemaybelostbyorganizationsthatdonotmonitor
third-partyregistrationsofdomainnamesthatmatchtheirowntrademarks.
Historically,somebusinesseshavemissedtheopportunitytosecuretheirpreferred
choiceofusername,pagenameorvanityURLinubiquitoussocialnetworksand
mediasuchasFacebookandTwitter.
Themostimportantmechanismforexistingtrademarksinthisexpansionofthe
domainnamespaceistheTrademarkClearinghouse.Itmaybeadvisabletorecord
yourregisteredtrademarks,orsomeofthem,withtheTrademarkClearinghouse
(designatedbyICANN;http://trademark-clearinghouse.com/)ifyourorganization
wouldlike:1.tohavepriorityoverthegeneralpublic(includingspeculatorsand
cybersquatters)toregistercorrespondingdomainnamesforanyoneofthe
severalhundrednewgenerictypesofdomainnamesthatareplannedto
belaunchedoverthenextfewmonthsandyears;and/or
2.tosendwarningnoticesthroughtheTrademarkClearinghouseto
domainnameapplicantswhentheyattempttoregisterdomainnamesthat

©CIPS,2013.*FromROBIC,LLP,amultidisciplinaryfirmofLawyers,andPatentandTrade-markAgents.Published
intheWinter2013(Vol.17,no.3)Newsletterofthefirm.Publication068.171E.

2
matchoneofyourtrademarksandthatnotificationsforanysuchdomain
nameregistrationbesenttoyou.

Identificationofyourorganization’sregisteredtrademarkstoberecordedwiththe
TrademarkClearinghouseandofthedomainnamesthatshouldberegistered
requiresanevaluationofvariousfactors,includingthenatureofthetrademarks,their
respectivedegreesofimportanceforyourorganization,thelikelihoodthattheycould
beregisteredasdomainnamesbyothersandtheinconveniencesthatregistrations
byothersmayrepresentforyourorganization.
Adatabaseofallapplicationsfornewgenerictypesofdomainnamesisavailableat
https://gtldresult.icann.org/application-result/applicationstatus
andalistofthenew
generictypesthathavealreadybeenenteredintotheInternet’sRootZoneis
availableathttp://newgtlds.icann.org/en/program-status/delegated-strings

Formoreinformationonthissubject,readthisarticleona“NewEraforDomain
Names”athttp://newsletter.www.robic.ca/nouvelle.aspx?lg=FR&id=193.

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laprotectionetàlavalorisationdelapropriétéintellectuelledanstouslesdomaines:brevets,dessins
industrielsetmodèlesutilitaires;marquesdecommerce,marquesdecertificationetappellations
d’origine;droitsd’auteur,propriétélittéraireetartistique,droitsvoisinsetdel’artisteinterprète;
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trademarkagentsdedicatedsince1892totheprotectionandthevalorizationofallfieldsofintellectual
property:patents,industrialdesignsandutilitypatents;trademarks,certificationmarksandindications
oforigin;copyrightandentertainmentlaw,artistsandperformers,neighbouringrights;computer,
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