Annabelle Laframboise

Annabelle Laframboise leads the ROBIC marketing team with a customer-centric, results-driven and collaborative approach. During her career, she has worked in multiple performance marketing disciplines and participated in several brand redesigns, in addition to leading multidisciplinary campaigns on a national scale. She has also held management positions in organizations of different sizes and industries, giving her a varied, global and extensive experience in marketing.

Working closely with the executive team, she supports ROBIC’s growth and global vision on a daily basis. Creative and unifying, Annabelle likes above all to build bridges between different teams and areas of expertise in order to work towards common goals.