People will forget what you said, people will forget what you did, but people will never forget how you made them feel.Maya Angelou
Annabelle Laframboise leads the ROBIC marketing team with a customer-centric, results-driven and collaborative approach. During her career, she has worked in multiple performance marketing disciplines and participated in several brand redesigns, in addition to leading multidisciplinary campaigns on a national scale. She has also held management positions in organizations of different sizes and industries, giving her a varied, global and extensive experience in marketing.
Working closely with the executive team, she supports ROBIC’s growth and global vision on a daily basis. Creative and unifying, Annabelle likes above all to build bridges between different teams and areas of expertise in order to work towards common goals.
- Bachelor's Degree, Communication Marketing, Université du Québec à Montréal (UQAM) (2012)