CANCELLED – Targeted Advertising and Privacy: a Balancing Art

ATTENTION : Cette activité se déroulera en FRANÇAIS / This activity will be conducted in FRENCH.

In an era where consumers’ online habits and behaviour are increasingly being solicited and tracked, it can be difficult to make sense of the different legal rules that apply. Numerous legislative reforms, ever-changing tracking technologies (e.g. cookies) and consumers’ growing concerns over data protection are making it harder for companies to market their products and services.

Is it okay to track user behavior in order to personalize offers? When is consent required? What form should it take? These are just a few of the questions that Caroline Jonnaert and Elisabeth Lesage-Bigras will attempt to answer while providing additional food for thought.