Optimal Online Sales : Legal Framework and Best Practices
In 2020, online sales have become an essential tool in the retail sector, accounting for nearly 21% of total sales, with projected annual sales of $52 billion in Canada alone. The recent context of the COVID-19 pandemic has helped to foster this substantial growth. Many businesses have relied on this technology to maintain or develop their activities. However, online sales are based on legal practices and strategies that are often obsolete and poorly adapted to the sector.
This workshop will address the legal requirements related to online sales, as well as the best strategies to protect your intellectual property assets and limit counterfeiting.
Important note: this workshop is to be held in French only.