Maximize the value of your brands and reputation through brand licensing

ATTENTION : Cette activité se déroulera en FRANÇAIS / This activity will be conducted in FRENCH.

You have built a reputation and goodwill on your trademarks (name, logo, etc.), and now you want to authorize a third party to use them in exchange for royalties or other consideration? This is called a licence. When properly drafted, a brand licence agreement can allow you to leverage your brands as intellectual property assets, whether in the form of co-branding, franchising, or other collaboration, to maximize your revenue and grow your business. This training will provide an overview of the key terms and conditions and best practices for trademark licensing. In particular, we will discuss the essential clauses of a trademark licence agreement, mistakes to avoid and tips for drafting and negotiating contractual clauses.

*A certificate of attendance will automatically be sent to attendees 7 to 10 days after the date of the event.