Legal framework for promotional contests: what is the winning formula?

ATTENTION : Cette activité se déroulera en FRANÇAIS / This activity will be conducted in FRENCH

This workshop is intended for anyone interested in promotional contests and their legal framework in Québec.

A true marketing strategy, promotional contests not only help build member loyalty, but also attract new clients. Although this type of initiative is very popular with agencies and advertisers, it nevertheless presents certain legal issues, particularly in Québec. It is not uncommon to see contests that exclude Québec from their scope of application. During this workshop, Me Geneviève Hallé-Désilets and Me Caroline Jonnaert will demystify the rules surrounding the hosting of promotional contests in Québec, in addition to providing practical advice to avoid certain pitfalls.